Brand directory

The brands we’re watching.

A curated overview of independent watchmakers, selected microbrands, established names and refined accessories from the world of modern horology.

independent watching

AndoAndoAndo

A Finnish independent watch brand founded by Japanese designer Yu Ando, known for playful, mid-sized watches with a distinct design language and vinyl record-inspired collections.

Country Finland
Price €300–€1,300
Genderless Timeless Fun
independent watching

ATOWAK

ATOWAK is an independent watch brand known for experimental mechanical watches, unconventional time displays and bold visual design. The brand has received international design recognition and has built a distinctive position among modern independent watchmakers.

Country Hong Kong
Price €550–€3,500
Mechanical experimental bold design unconventional displays independent
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